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When our longstanding partner Silhouette Eyewear gave Netural Lab the go ahead to rethink the central idea of the “Silhouette iMirror” for the point of sale, it was clear that we could only orient ourselves to existing technology to a very limited degree – even with respect to our own projects: We had indeed already developed augmented reality “fittings” for Silhouette for the internet and an iOS app but the situation of using this in a store or storefront posed totally new challenges on the service design.įor an optimum user experience clear, intuitive gestures had to be developed and made comprehensible for the system. There have already been a few similar cases but they have only been of limited impact. “Digital signage mirror” is the correct generic term for these types of applications. “This new form of display opens up a wide range of possible applications for us and gives us enormous flexibility with respect to the type and location of future product presentations.“ Moreover Silhouette is able to make conclusions as to preferences via the user behaviour also being measured. Potential customers can not only view the entire model range but also try them on in advance whenever they like,” Elisabeth Kneidinger, head of eCommunications at Silhouette explains the intention behind iMirror Public. 23 Silhouette sunglasses can thus be tried out at very short notice – in the blink of an eye, so to speak.įrom Silhouette’s point of view an important intermediate step in on-site consulting and purchasing: “We stimulate interest in our products.
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A software normally used in the production of animated films ensures precise recognition of the viewer. The installation is operated via various sensors.
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Even when moving, the eyeglasses retain the right proportions, the correct viewing angles – and continuously in full HD image quality. What at the first glance seems playful, promises no less than a look into the future of trying on products digitally.Īs soon as a person’s body and face are captured by the cameras, a pair of eyeglasses leap into view and fit like a glove. They pose in front of the display, turn this way and that, intuitively control the interface with their heads or hand signals.
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Since last Friday hundreds of travellers per day jockey for position in front of an illuminated box 2.40 metres tall in the Heinemann Duty Free shop at Vienna airport.
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Many stop in their tracks to have a look. Nearly everyone at least turns their heads when passing by.